You bring the brief, the product, the objective. I get into the brand's world, the competitor landscape, the consumer's head and come back with a vision so clear you can almost see it before we've shot a single frame.

Born and brought up in Delhi, I grew up in a city that never stops talking and somewhere along the way, I figured out I wanted to be the one shaping the conversation.

It didn't start in content though. I spent a year in HR, hiring across industries, understanding what actually drives people. Not professionally, but humanly. What makes them say yes. What makes them feel seen. That lens never left me. It just found a better home in storytelling.

Then a year at LIT School going deep into strategy, scripting and creation. Two years in the industry later across brands, shoots, briefs and campaigns and somewhere between the research decks and the shoot days, I figured out exactly what I'm good at. Taking a brand's raw idea and engineering it into something people actually feel.

I work best with brands that are building something they believe in. Because that energy shows up in the work every single time.